The Importance of Website Page Performance

The other day, in the web design forums, the topic of a website’s page performance affecting SEO rankings came up. A member posted several points regarding the subject and several tips you could employ to help boost your website’s load times. With quicker load times comes happier visitors and, hopefully, better search engine rankings.

Over the following days, during my casual internet browsing, an excellent article on SmashingMagazine discussed exactly this topic, in more detail.

Website performance is a hugely important topic, so much so that the big companies of the Web are obsessed with it. For the Googles, Yahoos, Amazons and eBays, slow websites mean fewer users and less happy users and thus lost revenue and reputation.

In your case, annoying a few users wouldn’t be much of a problem, but if millions of people are using your product, you’d better be snappy in delivering it. For years, Hollywood movies showed us how fast the Internet was: time to make that a reality.

Even if you don’t have millions of users (yet), consider one very important thing: people are consuming the Web nowadays less with fat connections and massive computers and more with mobile phones over slow wireless and 3G connections, but they still expect the same performance. Waiting for a slow website to load on a mobile phone is doubly annoying because the user is usually already in a hurry and is paying by the byte or second. It’s 1997 all over again.

The article outlines several important factors in website page performance and the effects it may have on your SEO rankings on Google, Yahoo, and Bing. I hope you find it helpful.

I’m debating writing several in-depth articles regarding this topic and many others, what do you think? Would you read them?

Add the Ability to View Thumbnails of PSD Files in Windows Explorer

If you work with Adobe Photoshop, even half as much as you say you do.. I’m sure by now you may have noticed that you are unable to view  thumbnails of PSD files in Windows Explorer. For some unknown reason, Adobe has decided it’s best to just remove this particular functionality for Photoshop users. How amazingly thoughtful of them.

So, if you’re like me and decide you don’t want to have to open a Photoshop, or the Adobe browser, everytime you want to view a thumbnail of a PSD file.. read on.

Here’s a quick, and easy, method of  adding the ability to view thumbnails of .psd files without opening (or heck, even installing!) Adobe Photoshop.

  1. First, you need to download the necessary PSD Thumbnail Shell DLL file.
  2. UnZip the psdthumbnaildll.zip file you just downloaded, and copy that file to C:\Program Files\Common Files\Adobe\Shell\ (if it doesn’t exist yet, create it).
  3. Download and run this registry file. It will add the necessary changes to your registry to allow the Shell to access the new Adobe DLL.
  4. Restart your system.
  5. PSD THUMBNAILS!

Chase Web Design

I’ve been doing web design for several years now and have had several sites in the past for my portfolio and client documentation. The newest website is ChaseWebDesign.net and it will be updated constantly as I progress in my work. I’ve been extremely busy this year with graphic design and web development so I’m pretty sure the site will fill-out pretty quickly and have some informative and useful content up there soon. I’ll also be making free themes for WordPress, Coppermine, and other popular PHP scripts. Webdes1gn.net will also be tied into ChaseWebDesign.net and moreso with Cha2e.com and a few other projects soon. Stay tuned!

Client Area & Documentation

One of the biggest things I’m working on at the moment is getting a good project management system setup and going for my design clients. An online visual indicator of the project progress is very assuring to a client and helpful for me because I won’t have to spend as much time on the phone explaining updates and progress when it will be all laid cleanly in the project manager.

Centralized Portfolio
For once, I’ll actually have a centralized portfolio with a large collection of my past work. I’ve done a lot of sites, banners, graphics, etc. over the years and it will be nice to have them all in one spot. It’ll also be inspiration/motivation to get new work done and expand my style and skills.

Visit Chase Web Design.net

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