The Basics of Internet Marketing

Many of the people in my personal life have no idea how I make money on the internet.

Most know I run a web hosting company and host thousands of websites. They figure, “that must obviously come with some level of residual income”, but beyond that they have no idea what my internet operations entail.

So, drum roll please….

BIG REVEAL: A growing chunk of my income comes mostly from my online marketing campaigns in profitable niches, and my various online marketing & affiliate efforts in general.

What this means is… I push traffic on several large mainstream networks, my own three networks, and several lucrative internal affiliate programs.

“Cool” you might say, what the HELL does that mean? Push? Traffic?

So, okay, let me try and break it down for you a bit. If it’s something you find interesting… it might just change your life!

Internet marketing is pretty simple at its core

Buzz terms aside, the core of the traditional “affiliate mindset” boils down to a simple “performance-based” model.

In other words, just like in the real world of “kick backs” and “finders fees” if you can refer an online visitor to make a sale, or get them to perform some action, you can get paid for it!

You put an offer in front of a visitor, they perform an action… you earn money. As a merchant, your ideal “action” is that the visitor converts into a paying customer and buys a product or service.

As an affiliate, it could simply be a person filling out their zip code for a search, or entering their email and pressing go. The exact action is specific to the campaign, and your role in it.

As an affiliate, an offer you might promote could literally be as simple as a web page with a text box asking for the visitor to enter their email to win a free iPad, or any popular prize.

Other common offers are debt and educational campaigns, which ask for someone’s contact details so that an organization can follow up with a phone call and further information.

When a person completes a form, or whatever the action required in the campaign terms, an affiliate receives a conversion, and gets paid by the network or advertiser.

As you can guess, these conversions can stack up pretty quickly when you have a good method of promotion, and ultimately put a lot of cash in your pocket.

The Modern Affiliate Lifestyle

The professional affiliates job is much like any other marketing career, but with much more freedom. The basic idea is to run campaigns that drive many targeted individuals to an offer you think they’ll be interested in, and likely to convert, which then earns you a large return.

Beyond that, it becomes a science (and art) of campaign optimization, efficiency, scale, cash-flow, and a bunch of other goodness you’ll only learn from hands-on experience. This is putting it stupidly simple, but that’s affiliate marketing in a nutshell.

If you’re serious about making large volumes of money on the internet, this is all obvious. Connect the dots, and your wallet gets fat overnight. For most newbies, they think this a load of crap. How can it possibly be that easy?

Basic… doesn’t always mean “Easy”

Just because the basic concept is easy to follow, doesn’t mean actually putting it into practice is always as easy as it sounds.

Any full-time affiliate will probably tell you life wasn’t always that carefree and lavish. They probably put numerous hours into researching, experimenting, reading, making money, losing money, learning lessons, discovering new methods, and so much more.

There’s a lot of time and effort that can go into learning a thorough understanding of internet marketing, and the mechanisms and industry behind it. It usually takes even longer to begin applying that knowledge, and making it tangibly profitable.

Most people like to assume affiliate marketing is a lazy job, since you can do it from your home, in your pajamas. While this can be true in some instances, most online workers know the affiliate industry for what it is, a lucrative and worthwhile career. Most people in the online affiliate marketing industry know life is all about working smarter, not harder.

So get started, it wont happen by itself

The biggest thing stopping you from making money online is simply the fact that you’re not doing anything to push yourself further towards your goals.

If you coast through life, wishing you had attained all these great things, it simply doesn’t happen.

So get motivated, get on the AllHatter internet marketing forums, start reading my blog, and search google for affiliate marketing. Or, if you’re confident you’re ready to start making some serious money online, apply at my two public advertising networks, ChaseClicks and CPA Dough and mention you heard about them from my blog!

Recent Work System Overhaul

It can be a pain to search around for the latest hardware configurations if you don’t stay on top of the latest trends in the computer market. Although I don’t focus on tech support or computer repair anymore, I frequently get asked for advice on upgrading systems, or requests that I spec out new builds for friends and past clients.

In an attempt to provide a powerful system on a relatively realistic budget, I’ve sought to provide an answer for everyone; a high performance hexacore workhorse of a system that will pwn it up, be rock solid and redundant for mission critical work, run practically everything you throw at it, and all for under a grand. Not including the big flat screen you get to go along with it.

  • Motherboard: 1 x
  • Processor: 1 x
  • RAM: 2 x
  • Hard Drives: 2 x
  • Video Card: 1 x
  • Optical Drive #1: 1 x
  • Optical Drive #2: 1 x
  • Case: 1 x

Depending on the hard drive configuration (RAID1/0?) you should pull around 7.3+ for your overall Windows Experience rating. This isn’t an end-all for computer builds, and definitely might not be the best value out there at the bleeding edge. I upgraded a few months back with these components, and they’ve come down a bit in price, so I’m sure the value ratio is there, but things move fast nowadays. If you find this helpful, enjoy!

Of Mice and Men

To get back in the swing of things on this blog, I’m going to commit to updating again regularly, at least a few times a week. As suspected, the reason I haven’t been blogging for fun much lately, and you can probably already guess why.. yes, the usual excuse.  It feels like work has been a bit all-consuming lately. I’ve been working hard to wrap up a few projects that seem to be dragging on this year. — What happened to my commitment last year to NOT take on any new client work until I had a team in place to and could focus on my projects too? Textual sigh. — Regardless, I’m thrilled to be seeing some light near the end of the tunnel, having just wrapped up 2 more of the remaining client jobs on the table.

With the last of the main clients jobs out of the way, I intend to groom several talented web programmers and designers who I can sub out various project tasks to. I’m also working on assembly a larger virtual staff if anyone reading this blog is interested. I’ve had great success this year with monetizing my websites and networks. I’ve also established several of my own ad markets and online advertising networks, which are growing tremendously quick.  I’ll most likely be writing a lot more about them and related topics. As I mentioned a few posts ago, I was considering covering some SEO topics, and decided I will might as well go ahead and get started.

I’ll be touching on some internet, web design, and programming basics, as well as some SEO, online marketing basics, and maybe even some more advanced stuff as time goes on. I seem to be quite regularly discussing this topic with people lately, and might as well start establishing a strong base of content to direct people towards. In fact, it’s almost disheartening I haven’t written more on my private blogs in the past, I wish I had. But hey, gotta pick up somewhere right? Well, until next time. Happy surfing!

Have any SEO or Internet Marketing topics you’d like me to cover on my blog?

The Recent Blog Update

Well, it’s been a few weeks since I implemented the new design for the blog and, with an extra busy work schedule this year, I haven’t been able to devote as much time to this blog as I would liked. However, the things distracting me are mostly beneficial and will allow me to start setting aside more time for this and other personal projects.

As I’ve written so much about before, I hope to more regularly start jamming this blog full of quality tech tips, web programming and design related tutorials, discussions, ramblings, and other such goodness off the top of my head. So stay tuned!

Cliff Notes: New blog design, lots of new contents on its way.

41 Tips for a Better Life

  1. Get rid of anything that isn’t useful, beautiful or joyful.
  2. Curb your jealousy. Be happy for others.
  3. Live with the 3 E’s : Energy, Enthusiasm, and Empathy.
  4. Play more games.
  5. Read more books than you did in 2009.
  6. Be grateful for what you have, what you can do, and for everything in your life.
  7. Eat more foods that grow on trees and plants and eat less food that is manufactured in plants.
  8. With every disaster in your life, ask yourself, “will this matter in 5 years?”
  9. Make time to practice meditation. It provide us with daily fuel for our busy lives.
  10. Dream more while you are awake.
  11. Don’t worry about what hasn’t happened.
  12. Smile and laugh more.
  13. Enjoy the simple pleasures in life.
  14. Try to make at least three people smile each day.
  15. Take a 10-30 minute walk every day. While you walk, smile.
  16. Sit in silence for at least 10 minutes each day.
  17. Get more sleep.
  18. Accept your friends’ mistakes. Accept your mistakes.
  19. Don’t waste your precious energy on gossip.
  20. Don’t have negative thoughts about things you cannot control. Invest your energy in the positive present moment.
  21. Exercise.
  22. Spend time with people over the age of 70 & under the age of 6.
  23. Life is too short to waste time hating anyone.
  24. Don’t take yourself so seriously. No one else does.
  25. Forget issues of the past. Don’t remind your partner with his/her mistakes of the past. This will ruin your present happiness.
  26. Realize that life is a school and you are here to learn. Problems are simply part of the curriculum that appear and fade away like algebra class, but the lessons you learn will last forever.
  27. You don’t have to win every argument. Agree to disagree.
  28. Don’t compare your life to others’. You have no idea what their journey is all about.
  29. Make peace with your past so it won’t spoil the present.
  30. Accept compliments.
  31. Your job won’t take care of you when you are sick. Your friends will. Stay in touch.
  32. Forgive everyone for everything.
  33. What other people think of you is none of your business.
  34. However good or bad a situation is, it will change.
  35. The best is yet to come.
  36. No matter how you feel, get up, dress up and show up.
  37. Don’t over do. Keep your limits.
  38. Your inner most is always happy. So be happy.
  39. Do the right thing.
  40. Call your family often.
  41. Each day give something good to others.